Post by account_disabled on Mar 6, 2024 4:38:28 GMT
The author, Jacquelyn Ottman, presents an innovative vision of sustainable marketing that moves away from traditional calls to save the planet to focus on the primary benefits of green products: better health, superior performance, excellent taste and economic convenience. With up-to-date survey data and lessons learned from leading sustainable customers and brands – including GE, Nike, Method and Starbucks – Ottman offers practical strategies, tools and inspiration for building a green marketing strategy based on credible values.
The book covers topics such as proactive innovation for sustainability , developing Greece Telegram Number Data sustainable products throughout their lifecycle, credible communication to avoid accusations of greenwashing, collaboration with stakeholders to maximize consumer engagement and usage effective social media. Through “The New Rules of Green Marketing,” Ottman provides modern marketers, raised with a sensitivity to sustainability, with all the essential strategies and inspiration needed to effectively connect with mainstream consumers. Green Marketing: Opportunity for Innovation by Jacquelyn Ottman .
Green Marketing: Opportunity for Innovation is a fundamental work in the panorama of ecological marketing, so much so that it is defined by the American Marketing Association as the reference text on the topic. The author, a pioneer in the field of green marketing, shares in-depth knowledge and operational strategies to develop and market products aimed at an increasingly wider audience of consumers sensitive to environmental issues. This book is aimed at those who intend to intercept the growing demand for eco-compatible products and services, providing the tools necessary to understand and satisfy the expectations of a rapidly evolving market. Through accurate analysis and practical advice, “Green Marketing: Opportunity for Innovation” represents an essential guide for successfully innovating in green marketing.
The book covers topics such as proactive innovation for sustainability , developing Greece Telegram Number Data sustainable products throughout their lifecycle, credible communication to avoid accusations of greenwashing, collaboration with stakeholders to maximize consumer engagement and usage effective social media. Through “The New Rules of Green Marketing,” Ottman provides modern marketers, raised with a sensitivity to sustainability, with all the essential strategies and inspiration needed to effectively connect with mainstream consumers. Green Marketing: Opportunity for Innovation by Jacquelyn Ottman .
Green Marketing: Opportunity for Innovation is a fundamental work in the panorama of ecological marketing, so much so that it is defined by the American Marketing Association as the reference text on the topic. The author, a pioneer in the field of green marketing, shares in-depth knowledge and operational strategies to develop and market products aimed at an increasingly wider audience of consumers sensitive to environmental issues. This book is aimed at those who intend to intercept the growing demand for eco-compatible products and services, providing the tools necessary to understand and satisfy the expectations of a rapidly evolving market. Through accurate analysis and practical advice, “Green Marketing: Opportunity for Innovation” represents an essential guide for successfully innovating in green marketing.