Post by rahim on Feb 1, 2024 10:09:03 GMT
We want to guarantee that our customers always benefit from the best solutions. Below you will find a list of the various modules including suitable system providers Customer Relationship Management (CRM)A CRM supports the management of customer data and is intended to support individual employees in their daily work. A CRM refers, so to speak, to the consistent orientation of a company towards its customers as well as the systematic design and permanent expansion of customer relationship processes. A CRM can usually be linked to other systems within a company via interfaces.
A well-known and internationally operating provider of CRM DB to Data solutions would be Salesforce, for example.Marketing automationMarketing automation refers to software-supported methods that optimize marketing processes by automating workflows. A well-known example would be email automation. You can send customers relevant information via email based on their behavior in real time, such as the shopping cart abandonment email. Such emails are defined via a so-called workflow before they are triggered.
In practice: The so-called shopping cart abandoners are users who add products to the shopping cart on an e-commerce website but leave the page in question before completing the purchase. These users show a high purchase intent and should therefore be “further processed” immediately. A defined workflow could look like this:As soon as users place one or more items in their shopping cart, the “trigger” is activated. So the automation workflow begins.If the purchase is not completed after a predetermined period of time.
A well-known and internationally operating provider of CRM DB to Data solutions would be Salesforce, for example.Marketing automationMarketing automation refers to software-supported methods that optimize marketing processes by automating workflows. A well-known example would be email automation. You can send customers relevant information via email based on their behavior in real time, such as the shopping cart abandonment email. Such emails are defined via a so-called workflow before they are triggered.
In practice: The so-called shopping cart abandoners are users who add products to the shopping cart on an e-commerce website but leave the page in question before completing the purchase. These users show a high purchase intent and should therefore be “further processed” immediately. A defined workflow could look like this:As soon as users place one or more items in their shopping cart, the “trigger” is activated. So the automation workflow begins.If the purchase is not completed after a predetermined period of time.